Ashika Devi
Founder & Product Owner focused on marketing and mental fitness
ashika-devi
Bengaluru, Karnataka, India
Joined May 2026
Summary
Founder and product-builder focused on practical, everyday mental fitness — designs lightweight, playful tools to help users reset, build resilience, and maintain mental clarity without medicalization. reconstructyourmind+2
Experienced marketing and growth operator — over a decade of roles across startups and brands where she built acquisition and retention frameworks, partnerships, hyper-local campaigns, and brand communications. ideaparticles+2
Builds AI-assisted marketing and automation tools — runs experiments and ships small, productized automation solutions (blog automation, podcast automation, slide-deck generation) to help startups scale marketing efficiently. ideaparticles+1
Public-facing mentor and writer — shares learnings through interviews, long-form posts, and mentorship (ADPList/Peerlist), signaling a focus on community knowledge-sharing and practical advice for founders and operators. adplist+2
Work
Education
Projects
Writing
Building Reconstruct — A Mental Fitness Toolkit Born from Burnout
June 1, 2025A first-person Indie Hackers post describing the origin story, design approach, product decisions, growth channels, and vision for Reconstruct as a preventive mental fitness product.
Black Box Thinking for Entrepreneurs
July 1, 2020A long-form Medium essay that draws lessons from 'black box' analysis in aviation, applying data-led learning and iterative improvement to entrepreneurship and small-business growth.
Interview with Ashika Devi of Reconstruct — On Digital Wellness
A long-form interview covering motivations for building Reconstruct, product philosophy (preventive, engaging, and non-clinical mental fitness), target users, and future product directions.