
Alex Rogers
Co-founder & content strategist focused on branded street-style fashion
arog
New York, New York, United States
Joined January 2026
Network
1.6K connectionsSummary
Content entrepreneur who turned a dormant handle into a fast-growing street-style brand, scaling OOTD to hundreds of thousands of followers and opening commercial partnerships. ootd+2
Branded-content and strategy lead for fashion partnerships, producing candid-style campaigns that prioritize authenticity and everyday people over staged modeling. adweek+1
Product and go-to-market background from Flowcode, with a progression from intern to product and GTM roles before transitioning to full-time entrepreneurship. rocketreach
Builder of a curated community and influencer network—OOTD emphasizes a selective roster of contributors and leverages that network for authentic brand activations and content distribution. ootd+1
Work
Education
Projects
Hobbies
Documenting street-style fashion and candid photography of everyday outfits. lechemag+1
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