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Anurag Kumar

Anurag Kumar

IPM student at IIM Jammu · Founder and digital marketer

anuragiimj
Bhagalpur, Bihar, India
Joined April 2026
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Summary

Founder and hands-on entrepreneur: Anurag founded and ran Nisha Fabrics as a proprietor, leading brand positioning, organic social growth, content creation, and customer acquisition; reported measurable outcomes included rapid sales growth, profitability, follower growth, and international reach. fueler+1
Digital marketing and content skills: demonstrated ability to craft social strategies and produce high-performing short-form videos, using tools like Instagram Insights and Canva to drive engagement and sales for a small brand. fueler
Student leader and campus participant: enrolled in the IIM Jammu IPM programme (2025–2030) and involved in multiple student groups and committees including the Entrepreneurship Development Cell, Empyrean marketing & creatives committee, and The Critical Thinking Club. reddit
Resilient achiever with a documented preparation journey: publicly described the IPMAT preparation path, setbacks in mock tests and interviews, and persistence that led to eventual admission to IIM Jammu. reddit

Work

Education

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Writing

My IPM Journey

August 1, 2025

A long-form Reddit post describing the author's preparation for IPMAT, mock exam experience, interview shortlists, and eventual admission to IIM Jammu; reflects on setbacks, preparation strategies, and gratitude toward mentors.

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Hobbies

Short-form content creation and social media marketing. fueler