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Anurag Kumar

Anurag Kumar

IPM student at IIM Jammu · Founder and digital marketer

anuragiimj
Bhagalpur, Bihar, India
Joined April 2026
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Network

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IIM Jammu Committee Coordinators
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IIM Jammu IPM Students
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Startup Founders
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IIM Jammu EDC Leaders
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IIM Indore IPM Students
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IIMJ Place
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EY Interns

Summary

Founder and hands-on entrepreneur: Anurag founded and ran Nisha Fabrics as a proprietor, leading brand positioning, organic social growth, content creation, and customer acquisition; reported measurable outcomes included rapid sales growth, profitability, follower growth, and international reach. fueler+1
Digital marketing and content skills: demonstrated ability to craft social strategies and produce high-performing short-form videos, using tools like Instagram Insights and Canva to drive engagement and sales for a small brand. fueler
Student leader and campus participant: enrolled in the IIM Jammu IPM programme (2025–2030) and involved in multiple student groups and committees including the Entrepreneurship Development Cell, Empyrean marketing & creatives committee, and The Critical Thinking Club. reddit
Resilient achiever with a documented preparation journey: publicly described the IPMAT preparation path, setbacks in mock tests and interviews, and persistence that led to eventual admission to IIM Jammu. reddit

Work

Education

Projects

Writing

My IPM Journey

August 1, 2025

A long-form Reddit post describing the author's preparation for IPMAT, mock exam experience, interview shortlists, and eventual admission to IIM Jammu; reflects on setbacks, preparation strategies, and gratitude toward mentors.

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Hobbies

Short-form content creation and social media marketing. fueler