Andrew Hunter

Founder and product builder focused on sport-specific training equipment — Andrew founded Willpower USA and led the design and commercialization of Willpower Resistance Bands, overseeing prototyping, safety testing, and a manufacturing partnership to scale the product. willpower-usa+2

Coach and community leader in grappling sports — he runs the Willpower Athlete Academy as Head Coach and previously directed Willpower Wrestling Club, emphasizing sport-specific strength, conditioning, and long-term athlete development. willpower-usa+1

Background as a former collegiate wrestler with product and product-management experience — he is described as a former Stanford wrestler and has prior product roles (including Senior Product Manager at Intersection Co.), which informed his approach to building physical training products. wrestlingchangedmylife

Adapted and refined an old-school training method into a modern product and system — Andrew and his coaching partner adapted Soviet-style long resistance band training during COVID closures, iterated on design and usability (e.g., patented lasso system), and brought that system to market. willpower-usa+1