
Amod Choudhary
Marketing & Growth CXO | Fintech, Retail, FMCG | Scaled Digital, Brand & P&L Across 22 Years
amodchoudhary
Pune, Maharashtra, India
Joined November 2025
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2.5K connectionsARSPMA
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Summary
Business-first marketing & growth leader with 22+ years across fintech, D2C, retail, and FMCG. I scale products, brands, and P&Ls by combining brand + performance + product + commercial thinking.
As CMO at OneCard | OneScore, I’ve scaled OneScore to 4.5M+ MAUs, grown credit card acquisition to 100K+/month, and driven monthly spends to ₹3,900+ Cr, while leading product journeys, design, and engagement.
Previously at ABFRL & Myntra, I led P&Ls, brand portfolios, and retail expansion across Van Heusen, Allen Solly, Peter England, Arrow, Gant & Izod. Delivered a turnaround from –15% to +12% EBITDA, negotiated ₹160+ Crrental savings, and built 150+ stores annually.
I began my career with Johnson & Johnson, Marico, and Asian Paints — giving me strong classical marketing and sales fundamentals.
Areas of strength: Growth, brand, performance, PLG, D2C, P&L, retail, leadership.
Always keen to connect with teams building ambitious consumer businesses. scribd+2
Moved from retail and FMCG into consumer product marketing leadership: since 2022 he is listed as CMO at FPL Technologies (OneCard / OneScore), reflecting a shift toward consumer product and growth marketing roles. rocketreach+2
Contributor to academic/teaching material: Amod co-authored an IIM Bangalore case on brand revitalization (Arrow Shirts), showing hands-on marketing experience that translated into teaching/case-writing collaboration with IIMB faculty. ac+1
Work
Education
Writing
Brand Revitalizing and Brand Reinforcement: the Case of Arrow Shirts in the Indian Context
January 1, 2012IIM Bangalore case study (co‑authored) analyzing brand revitalization strategies for Arrow Shirts in India; used as a teaching case.
Interview / Industry contribution — IIMB Consumer Behaviour materials
Interview and industry contribution to IIMB consumer behaviour teaching materials (industry interview excerpts referencing ABFRL experience).
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