Alison Feldmann

Alison Feldmann is an accomplished brand and marketing executive with over 15 years of experience, known for her creative strategies that differentiate brands and grow vibrant communities. She has held leadership roles at global companies such as Etsy, Eventbrite, Zalando, and Booking.com, specializing in brand storytelling, content strategy, and integrated marketing campaigns. alisonfeldmann+1

She is passionate about championing culture, storytelling, and creativity. Her expertise includes building engaged communities, driving business growth through ambitious narratives, and advising on social and digital marketing, curation, merchandising, and PR. alisonfeldmann+2

As a consultant and fractional CMO/CBO, Alison partners with consumer tech companies, e-commerce brands, marketplaces, and startups globally. She provides strategic guidance, interim leadership, and training in areas like social-first marketing, strategy, and creative excellence. linkedin+1

Alison is a proponent of building strong brand teams that include researchers and strategists, emphasizing data-driven metrics like NPS and CLV to demonstrate brand investment value. She also advocates for influencer marketing and community building for emerging businesses. brandthechange

She has a keen interest in the evolution of social media, expressing a desire for a return to taste-driven curation, blogging, and community-focused platforms over algorithmic feeds, and is critical of suspected gen AI content. linkedin