Alexander de Leon

Alexander de Leon is an experienced marketing leader with a strong background in big tech and scale-up environments, currently serving as Group VP of Marketing at PropertyGuru Group. He has a proven track record in driving business expansion through marketing, go-to-market strategy, and product-driven growth, emphasizing the importance of aligning marketing efforts with core business objectives and fostering creativity within lean, in-house teams. hustleshare+2

His career trajectory showcases a deep understanding of the Southeast Asian market, stemming from his foundational role in establishing Google in the Philippines and subsequently leading product marketing for Instagram APAC at Meta. He also played a key role in launching HBO Max across Asia, demonstrating expertise in regional market entry and growth strategies for major global brands. hustleshare+2

Beyond his corporate roles, Alexander is actively involved in the startup and investment ecosystem as a Member of XA Network and a Venture Partner at Kaya Founders. In these capacities, he contributes to fostering innovation and strengthening the tech landscape, particularly in the Philippines, by leveraging his expertise to support emerging companies. theorg+1