Alain Classe

Hospitality is much more than just an industry; it's a passion I've nurtured for over 30 years." My mission: to prepare future leaders in the hospitality sector, sharing the best practices in customer service, hotel management, and digital marketing. My ambition? To train hospitality and restaurant industry leaders ready to take on the challenges of tomorrow. In addition to my teaching duties, I am responsible for the online visibility of the École Hôtelière de Genève, managing the two websites for the hotel management school and its application-based restaurants. My expertise in digital marketing allows me to cover key topics such as SEO, website creation, social media marketing, and email marketing. I also teach the fundamentals of customer relationship management, revenue management, and front office operations. Before transitioning to education, I spent four years as the Head of E-commerce and Distribution for InterContinental Geneva. There, I managed OTAs, content and translations, social media, and online reputation, with impressive results: in 2010, the hotel ranked among the top 5 in digital presence among hotels in Switzerland. In the seven years prior, I served as IT Director at InterContinental Geneva. I also held IT positions with Warwick International Hotels and served as Front Office Manager in prestigious establishments such as Forum InterContinental Hotel Geneva, Mövenpick Hotels & Resorts, and Pullman Hotel. With my skills in reservations management, budget forecasting, and yield management, I bring expertise that enables me to guide students toward excellence. My passion for innovation and digital marketing continues to fuel my journey in both hospitality and education. Portfolio Expertise and Achievements: Subjects taught: Hotel Management, Revenue Management, Digital Marketing, Artificial Intelligence, Customer Relationship Management. Professional Background: 25 years in leadership roles in luxury hospitality and information technology. Certifications: Google Ads, SEO, Pedagogy, and Yield Management. Connect with me to discuss the future of digital marketing in the hospitality industry. ▼ ▼ ▼