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Akib Ali

Akib Ali

Co‑Founder at Appscale — Performance marketing & user acquisition

akib2151
Goa, India
Joined November 2025
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Summary

Experienced performance‑marketing and user‑acquisition leader: Akib co‑founded Appscale Media to deliver CPI/CPA user acquisition, affiliate and programmatic campaigns for mobile apps. Public interviews and company materials describe a decade of hands‑on campaign optimisation, analytics‑driven growth, and scaling advertiser relationships. trackier+2
Operator across both demand and publisher sides of mobile performance: earlier publisher management and publisher‑sales roles at Mobobeat evolved into demand‑side leadership (Global Demand Manager / Team Lead). This background suggests strengths in traffic quality assessment, publisher relationships, and cross‑side campaign orchestration. swaarm+1
Entrepreneurial and team‑building focus: publicly visible hiring posts, a StartupGoa job listing, and community introductions show Akib in a founder role that includes recruiting, mentoring and building commercial teams across regions (Goa/UAE/Asia). startupgoa+1
Technical systems thinker and writer: publishes technical system‑design posts on Medium describing architecture choices (real‑time collaboration, data pipelines). This indicates hands‑on understanding of backend design and an ability to communicate technical concepts clearly. medium+1

Work

Education

Projects

Writing

System design for online collaborative whiteboard

October 4, 2023

Medium article describing architecture, real‑time collaboration patterns, storage and API design for an online collaborative whiteboard (covers websockets, document-change pipelines, storage choices).

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What is the source of truth for product data

June 25, 2022

Medium post / comment on system-design concerns around product data pipelines and persistence after Kafka ingestion (authored June 25, 2022).

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