Afia Fitriati
Founder and HR‑tech CEO focused on HR, payroll, and employee benefits
afia-fitriati
Jakarta, Indonesia
Joined June 2026
Summary
Serial HR‑tech entrepreneur who builds integrated HR and employee‑facing products (payroll, attendance, benefits) to simplify people management for SMEs. wipo+2
Practitioner and educator in HR: holds CHRP, authors practical HR content, and runs Gadjian Academy to train HR practitioners and build community adoption of cloud HR tools. gadjian+2
Background in research and market strategy on halal lifestyle and modest fashion from tenure at DinarStandard, contributing analysis and thought leadership on niche consumer markets. salaamgateway+1
Focus on employee financial wellness and fintech-enabled benefits, combining HR software with partnerships (insurance, lending) to make benefits accessible to employees. unctad+2
Work
Education
Projects
Writing
Tren Employee Benefit bagi Karyawan Beda Usia
June 1, 2023Blog post discussing trends in employee benefits across different age groups and how companies can tailor benefit packages for millennials, mid-career employees and older workers.
Scaling production in modest fashion – lessons from successful fashion e-commerce companies
December 1, 2015Article on challenges and best practices for modest fashion brands scaling production, published while serving as Senior Associate at DinarStandard.
Multiple Gadjian and Hadirr blog posts and HR articles
Series of HR-focused articles and guides on payroll, HR policies, and people management authored for Gadjian/Hadirr blogs.