Adnan Khan

Advertising, media and marketing-technology pioneer with 16+ years of global experience at Meta and Microsoft and as co-founder of Stitch and Stitch Predict; democratising marketing-mix modelling to make sophisticated, privacy-first measurement accessible to businesses of all sizes. Leads product, commercial strategy and client delivery for Stitch (serving Fortune 500 and other clients across multiple continents). Core expertise includes marketing-mix modelling & attribution, customer data platforms and MarTech integration, privacy-first measurement solutions, digital transformation strategy and performance marketing optimisation. co+2

Recognition & impact: 3x TVNZ Marketing Awards Winner (2022), 2x Gold Effie Awards Winner (2022), Global Effie Awards Finalist (2023); Stitch named one of New Zealand's 'Globally Brilliant Agencies' by the Marketing Association. org+2

Industry leadership and governance: chairs the Marketing Association Digital Special Interest Group and serves on IAB New Zealand's Emerging Technology Council and IMANZ's Innovation & Technology Group, contributing to guidance, events and resources on measurement, AI and adtech best practice across New Zealand. org+2

Platform and transformation experience: an early Facebook/Meta ANZ team member who helped establish local operations and commercial capability, with technical account experience at Microsoft and agency roles that together enable effective platform partnerships, technical account management and agency-side transformation work. co+1

Academic foundation & proven outcomes: holds a Bachelor of Media & Communications (Hons) from UNSW (High Distinction) and has a record of award-winning client work and case-study results that demonstrate measurable marketing impact. co