
Rena Devereux
Director of Copy at Rocket Money; former New York Times reporter
San Francisco, California
Summary
Former journalist turned growth-focused copy leader: Rena moved from newsroom reporting and feature writing into product and performance marketing, bringing editorial rigor to growth copy and content strategy. zoominfo
Experienced in fintech and consumer product messaging: at Rocket Money (Truebill) she progressed through content roles to lead copy for acquisition and product experiences, showing a blend of UX writing, direct‑response advertising, and process building for content teams. zoominfo
Cross‑sector storytelling background: earlier work at major media outlets (The New York Times, National Geographic) and in brand/product roles (Instagram, Fundrise) indicates strengths in narrative development, editorial editing, and adapting tone for both longform journalism and short, performance‑oriented copy. zoominfo+1