
Kevin Wassong
Marketing technology entrepreneur, AI-driven solutions for marketers
Network
3.2K connectionsSummary
Work
Education
Writing
Maintaining a Strong, Integrated Narrative
March 1, 2020Discusses the importance of an integrated narrative in marketing and advertising, particularly in challenging times.
Amazon is the COVID-19 of Retail — And Why Should Marketers Care?
March 1, 2020Analyzes Amazon's impact on the retail landscape and its implications for marketers.
“Creative” & “Innovative” Precede “Profit”
February 1, 2017Emphasizes the foundational role of creativity and innovation in achieving profitability in business.
Fixing the Ad Agency & the Pain of the P&L
February 1, 2017Offers insights into the challenges faced by advertising agencies and strategies for marketing and digital transformation.
Blow Up the Digital Ad Ecosystem
February 1, 2017Argues for a re-evaluation of the digital advertising ecosystem, highlighting the overemphasis on technology at the expense of creativity.
Hobbies
An avid golfer and hockey fan. x
Notes
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