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Kevin Wassong

Kevin Wassong

Marketing technology entrepreneur, AI-driven solutions for marketers

New York City Metropolitan Area
highperformr+1
Joined July 2025
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Summary

Kevin Wassong is a serial entrepreneur and marketing technology innovator, having founded and led multiple companies in the digital and mobile advertising space. He is currently the Founder & CEO of mktg.ai, focusing on AI-driven solutions to enhance marketing creativity and analytics. His career demonstrates a consistent drive to build new ventures and adapt to evolving media landscapes. mktg+2
With extensive experience in traditional and digital advertising, Kevin Wassong has a proven track record of developing and directing award-winning programs for global brands. He held leadership roles at major agencies like J. Walter Thompson Worldwide and Minyanville Media, and was recognized for his contributions to digital marketing and media. brand-innovators+1
Beyond his entrepreneurial and corporate endeavors, Kevin Wassong is deeply committed to social causes, notably serving as the Founder Media Advisory Board & Chair at Sandy Hook Promise. His involvement includes leveraging media to change the narrative around gun violence and contributing to initiatives that have prevented school shootings. highperformr+2
Kevin Wassong is an active thought leader and writer, frequently publishing articles on Medium that explore trends and challenges in marketing, advertising, and digital transformation. His writings often emphasize the importance of creativity, innovation, and strategic evolution in the industry. medium+2

Work

Education

Writing

Maintaining a Strong, Integrated Narrative

March 1, 2020

Discusses the importance of an integrated narrative in marketing and advertising, particularly in challenging times.

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Amazon is the COVID-19 of Retail — And Why Should Marketers Care?

March 1, 2020

Analyzes Amazon's impact on the retail landscape and its implications for marketers.

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“Creative” & “Innovative” Precede “Profit”

February 1, 2017

Emphasizes the foundational role of creativity and innovation in achieving profitability in business.

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Fixing the Ad Agency & the Pain of the P&L

February 1, 2017

Offers insights into the challenges faced by advertising agencies and strategies for marketing and digital transformation.

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Blow Up the Digital Ad Ecosystem

February 1, 2017

Argues for a re-evaluation of the digital advertising ecosystem, highlighting the overemphasis on technology at the expense of creativity.

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Hobbies

An avid golfer and hockey fan. x

Notes

DBDavid Berkowitzsaid they've seen
KWKevin Wassong 🧠
do an outstanding job building partnerships and closing deals for AI products or services.

Feb 10, 2026

DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is one of the most talented marketing agency professionals they've worked with.

Feb 2, 2026

DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is one of the most successful founders they've known in the NYC startup scene.

Jan 26, 2026

DBDavid Berkowitzsaid that if they were looking for a co-founder or partner for a tech startup's go-to-market journey,
KWKevin Wassong 🧠
would be one of their top choices.

Jan 5, 2026

DBDavid Berkowitzsaid they've seen
KWKevin Wassong 🧠
lead their team or company through a period of major growth or significant change.

Dec 8, 2025

DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is a standout leader among AI founders they know.

Oct 6, 2025

DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is someone they consistently see connecting top people in the AI community and facilitating valuable introductions.

Sep 24, 2025

GMGreg McConnellsaid they've seen
KWKevin Wassong 🧠
make a real impact in the field of AI through their work.

Sep 22, 2025

GMGreg McConnellsaid
KWKevin Wassong 🧠
is one of the most impressive founders they've seen actively building a company in New York.

Sep 22, 2025

GMGreg McConnellsaid
KWKevin Wassong 🧠
is one of the most impressive B2B SaaS founders they know.

Sep 22, 2025

GMGreg McConnellsaid
KWKevin Wassong 🧠
is one of the most influential people they've seen in the AI productivity space.

Sep 22, 2025

GMGreg McConnellsaid they would trust
KWKevin Wassong 🧠
to take on the CMO role for a major payments business.

Sep 19, 2025

GMGreg McConnellsaid
KWKevin Wassong 🧠
is someone they consistently see connecting top people in the AI community and facilitating valuable introductions.

Sep 19, 2025

DBDavid Berkowitzsaid they've seen
KWKevin Wassong 🧠
successfully lead an advertising business that impressed them.

Jul 16, 2025