Kevin Wassong
Marketing technology entrepreneur, AI-driven solutions for marketers
New York City Metropolitan Area
Joined July 2025
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Summary
Kevin Wassong is a serial entrepreneur and marketing technology innovator, having founded and led multiple companies in the digital and mobile advertising space. He is currently the Founder & CEO of mktg.ai, focusing on AI-driven solutions to enhance marketing creativity and analytics. His career demonstrates a consistent drive to build new ventures and adapt to evolving media landscapes. mktg+2
With extensive experience in traditional and digital advertising, Kevin Wassong has a proven track record of developing and directing award-winning programs for global brands. He held leadership roles at major agencies like J. Walter Thompson Worldwide and Minyanville Media, and was recognized for his contributions to digital marketing and media. brand-innovators+1
Beyond his entrepreneurial and corporate endeavors, Kevin Wassong is deeply committed to social causes, notably serving as the Founder Media Advisory Board & Chair at Sandy Hook Promise. His involvement includes leveraging media to change the narrative around gun violence and contributing to initiatives that have prevented school shootings. highperformr+2
Kevin Wassong is an active thought leader and writer, frequently publishing articles on Medium that explore trends and challenges in marketing, advertising, and digital transformation. His writings often emphasize the importance of creativity, innovation, and strategic evolution in the industry. medium+2
Work
Education
Writing
Maintaining a Strong, Integrated Narrative
March 1, 2020Discusses the importance of an integrated narrative in marketing and advertising, particularly in challenging times.
Amazon is the COVID-19 of Retail — And Why Should Marketers Care?
March 1, 2020Analyzes Amazon's impact on the retail landscape and its implications for marketers.
“Creative” & “Innovative” Precede “Profit”
February 1, 2017Emphasizes the foundational role of creativity and innovation in achieving profitability in business.
Fixing the Ad Agency & the Pain of the P&L
February 1, 2017Offers insights into the challenges faced by advertising agencies and strategies for marketing and digital transformation.
Blow Up the Digital Ad Ecosystem
February 1, 2017Argues for a re-evaluation of the digital advertising ecosystem, highlighting the overemphasis on technology at the expense of creativity.
Hobbies
An avid golfer and hockey fan. x
Notes
DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is one of the most talented marketing agency professionals they've worked with.Feb 2, 2026
DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is one of the most successful founders they've known in the NYC startup scene.Jan 26, 2026
DBDavid Berkowitzsaid that if they were looking for a co-founder or partner for a tech startup's go-to-market journey,
KWKevin Wassong 🧠
would be one of their top choices.Jan 5, 2026
DBDavid Berkowitzsaid they've seen
KWKevin Wassong 🧠
lead their team or company through a period of major growth or significant change.Dec 8, 2025
Oct 6, 2025
DBDavid Berkowitzsaid
KWKevin Wassong 🧠
is someone they consistently see connecting top people in the AI community and facilitating valuable introductions.Sep 24, 2025
GMGreg McConnellsaid they've seen
KWKevin Wassong 🧠
make a real impact in the field of AI through their work.Sep 22, 2025
GMGreg McConnellsaid
KWKevin Wassong 🧠
is one of the most impressive founders they've seen actively building a company in New York.Sep 22, 2025
Sep 22, 2025
GMGreg McConnellsaid
KWKevin Wassong 🧠
is one of the most influential people they've seen in the AI productivity space.Sep 22, 2025
GMGreg McConnellsaid they would trust
KWKevin Wassong 🧠
to take on the CMO role for a major payments business.Sep 19, 2025
GMGreg McConnellsaid
KWKevin Wassong 🧠
is someone they consistently see connecting top people in the AI community and facilitating valuable introductions.Sep 19, 2025
DBDavid Berkowitzsaid they've seen
KWKevin Wassong 🧠
successfully lead an advertising business that impressed them.Jul 16, 2025