Abhishek Shah
Newsletter growth marketer — founder of Psychology of Marketing
abhishekshah173
Evanston, Illinois
New York, New York
Joined October 2025
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Summary
Strong newsletter growth operator: Abhishek (Abhi) has demonstrated repeatable newsletter growth playbooks — niching, templated writing, referral/ad partnerships, and automated Twitter lead-magnet funnels — scaling Psychology of Marketing to tens of thousands of subscribers and monetizing via sponsorships before a 2023 acquisition. beehiiv+2
Early-stage builder and founder: He launched multiple creator projects (Psychology of Marketing, Newsletters 101) and co-founded DTC Experts, showing a founder/operator mindset focused on productizing writing, events, and creator-led businesses. beehiiv+2
Hands-on growth marketer with product experience: A summer role at beehiiv and public case studies describe his use of product features (referral engine, recommendations) and paid and organic acquisition tactics to optimize subscriber funnels and deliver sponsor results. beehiiv+1
Creator-focused communicator: Publishes newsletters, hosts a podcast, writes public playbooks, and is active on X/Instagram — combining public content with productized lead magnets and events to grow audience and partnerships. beehiiv+2
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