Aaron Peterson
Marketing, communications, & insights leader
aaron-peterson
Norfolk, Virginia, United States
Joined July 2025
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Summary
Aaron is a seasoned marketing and communications leader with nearly two decades of experience, specializing in driving strategy, content development, and brand growth. His career trajectory shows a consistent focus on leveraging insights and data to create impactful campaigns and expand market presence for various companies in the advertising and media sectors. mediapost+1
He possesses strong expertise in integrated marketing services, including go-to-market strategies, product strategy, and multi-channel campaign execution. His work at Adwanted USA involves developing comprehensive marketing plans for diverse products, while at DBC Brand Communications, he led the establishment of new marketing and advertising divisions, showcasing his ability to build and scale services. adwantedusa+3
Aaron is a recognized thought leader in the marketing insights space, having authored articles and reports for Kantar and the American Marketing Association. His publications discuss critical industry challenges, such as advertisers grappling with data overload and the importance of contextualizing data for effective decision-making, demonstrating his analytical capabilities and commitment to advancing industry knowledge. kantar+2
Work
Education
Writing
Marketing in the time of COVID-19: Consumer responses to the pandemic
November 1, 2020An article discussing how consumer attitudes evolved during the COVID-19 crisis and the implications for brands, emphasizing a shift from daily life assistance to guiding change.
Marketers Missing Data They Need, Context to Find It
November 1, 2019A report that found more than 90% of marketers struggle with inconsistent data, impacting their ability to act effectively and requiring a clearer understanding of business objectives before data analysis.
Advertisers are drowning in data, Kantar study says
September 1, 2019A study conducted by Kantar's Insights Division, highlighting that nearly half of advertisers lack confidence in deriving meaningful insights from their vast data, and that this issue is worsening over time.