Lauren Schwab

Lauren Schwab is the co-founder of Negative Underwear, a direct-to-consumer brand she launched in 2014 with Marissa Vosper. Their mission was to redefine intimate apparel, offering minimalist, comfortable, and high-quality designs that empower women by focusing on how they feel in their own skin, rather than conforming to external perceptions. This innovative approach positioned Negative as the 'anti-Victoria's Secret'. coveteur+6

Before her entrepreneurial journey, Lauren built a career in finance, working in asset management and private equity after graduating from the University of Pennsylvania. Her decision to transition from a secure corporate role to launching a fashion startup demonstrates her courage, strategic vision, and willingness to take risks to pursue a passion. coveteur+5

Lauren is a University of Pennsylvania alumna, holding a B.A. in Art History and Diplomatic History, and also studied at University College London. Her academic background, combined with her later studies at the Fashion Institute of Technology, provided a diverse skill set that informs her design philosophy and business strategy. coveteur+4

Lauren embodies a balanced approach to life and work, prioritizing mental well-being through daily meditation and valuing strong interpersonal relationships, both professionally and personally. She emphasizes the importance of networking, continuous learning, and adapting to challenges, rather than striving for unattainable perfection. therefinedwoman+1

A wife and mother of three children, Lauren balances her demanding role as an entrepreneur with her family life. Her personal experiences inform her business philosophy, particularly her commitment to creating products that make women feel good in their own bodies. vogue+1