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Mag Rodriguez

Mag Rodriguez

CEO & Founder of EVEN, revolutionizing music monetization for artists

Milwaukee, Wisconsin
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Brooklyn, New York
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Los Angeles, California
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Joined August 2025
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Summary

Mag Rodriguez is a visionary entrepreneur dedicated to empowering artists in the music industry. As CEO and Founder of EVEN, he built a direct-to-fan music commerce platform that enables artists to sell music before it hits streaming services, aiming to create a more equitable and artist-centric economy. His work focuses on strengthening artist-fan relationships and providing artists with better monetization opportunities. medium+3
With over a decade of experience in the music industry, Mag has a diverse background spanning audio engineering, artist management, and venture capital. He notably managed artists like IshDARR and Canis Major Beats, and later co-built and directed gener8tor Music's accelerator programs, through which he supported over 60 artists and helped generate over a billion streams without taking equity. medium+2
Beyond music, Mag is a serial entrepreneur with a commitment to community and supporting minority-owned businesses. He co-owned Maranta Plant Shop in Milwaukee, a Black and brown-owned business that served as a cultural hub, hosting vendor markets and supporting other small businesses. This venture highlights his dedication to fostering local entrepreneurship and community development. jsonline
Mag's approach to business is deeply rooted in relationship building and a desire for 'even' exchanges, reflecting a philosophy of fairness and mutual benefit. His experience managing relationships in the music industry and later applying a venture model to support artists without taking equity showcases his innovative and ethical leadership. medium+1

Work

Writing

Mag Rodriguez On Advancing Artist Equality with EVEN & Becoming a Tech Entrepreneur

June 1, 2025

An interview where Mag Rodriguez discusses his journey from artist management to tech entrepreneurship, the genesis of EVEN, how it differentiates from traditional DSPs, and his vision for artist monetization and fan engagement.

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This Superfan Platform Gets Artists Paid 10x+ What They Make From Streaming

April 1, 2025

An interview on the New Music Business podcast where Mag Rodriguez details how EVEN's direct-to-fan platform allows artists to sell music directly to fans before streaming, fostering fan relationships and new revenue streams. He shares that EVEN onboards thousands of artists daily.

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