
Silvan Zingg
VP Partnerships at Frontify, passionate about brand-agency relationships and digital solutions
Summary
Work
Writing
Frontify - mcbw 2025
January 1, 2025An interview where Silvan Zingg discusses his belief in digital solutions to automate routine tasks, freeing up time for human interaction and creativity in brand building. He highlights the role of digital platforms in maintaining brand consistency and fostering effective collaboration between brands and agencies.
Author Information | WARC
July 28, 2021An opinion piece where Silvan Zingg contributes to the discussion on the challenges in brand-agency relationships, particularly after the 'honeymoon stage,' emphasizing the need for continued effort in maintaining these partnerships.
The relationship between brands and agencies
An article discussing the evolving dynamics between brands and agencies, highlighting the increasing pressure for immediate impact and the need for agencies to understand industry challenges beyond just creativity. Zingg suggests that brands need to prioritize creativity and trust in agencies to foster long-term success.
The Agency-Brand Disconnect: Finding a Way Forward
A report contribution where Silvan Zingg, as VP of Partnerships, emphasizes that agencies must provide strategic brand consultancy with impact and that brand management is crucial due to its recognized importance in organizations.