Sonali Shah

Experienced consumer-brands marketing leader who has risen to lead marketing at Faber-Castell India after managing the Art & Graphics category. indiatimes+1

Deep experience with children’s and family-focused brands: long tenure at Mattel and roles at Hamleys shaped her expertise in marketing where the user (child) and buyer (parent/teacher) differ. bestmediainfo+1

Category-minded operator who has driven product and channel responses during market shifts (example: identifying canvas and hobbyist segments' demand surge during COVID and launching kits/partnerships to adapt). afaqs+1

Has worked across agency and client environments and across India and Asia, giving her both strategic planning and cross-functional marketing experience. theorg+1