Andreas Franz
CEO and consumer fashion executive
Hamburg, Germany
Joined February 2026
Summary
Seasoned consumer-fashion executive with repeated CEO roles: Andreas Franz has repeatedly taken top executive roles at fashion and lifestyle companies (Summum, côte&ciel, BENVENUTO.), focusing on brand positioning, product and digital strategy and expanding retail presence. textilwirtschaft+3
Experienced in retail transformation, marketplace development and analytics: his roles at VF Corporation and other consultancies emphasize marketplace strategy, retail analytics, DTC channel optimization and cross-brand conversion initiatives to drive retail and e-commerce performance. xing
Operator with experience in corporate distress and restructuring: during his tenure at Benvenuto he led the company through pandemic-related disruptions, including operational pivots and insolvency/sale processes; his later founding of JE Capital also involved insolvency proceedings in 2024. fashiontoday+2
Entrepreneurial and investor-focused activities: since 2022 he has been involved in search-fund and investment activities (Novastone Capital Advisors, JE Capital), indicating a focus on acquiring and scaling fashion & lifestyle businesses. youtube+1