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Niki Torres

Niki Torres

Founder, systems strategist, and growth marketer for founders

Singapore, Singapore
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Summary

Niki Torres is a founder and systems strategist who helps early-stage founders build scalable growth systems. She transitioned from traditional marketing roles after realizing that sustainable growth requires robust operational backbones, not just marketing campaigns. Her work with HelmCrew focuses on creating calm, repeatable, and predictable growth processes. nikitorres+3
With over a decade of experience in digital marketing and product management, Niki has specialized in growth strategies across diverse sectors including travel, telecom, fintech, and healthcare. She has held leadership positions such as Head of Growth Marketing at Choco Up, Head of Growth at NOVI Health, and Director of Product Growth at Airalo, where she consistently focused on driving traction and scaling businesses. chiefofstaff+3
Niki is a prominent advocate for female entrepreneurs, particularly in Asia. She founded and hosts the 'Chief Best Friends' podcast, which explores the intersection of female friendships and business, and writes the 'BFFs Newsletter' to provide resources and foster community among female founders. Through her work at Choco Up, she also actively supports female-led startups by advocating for accessible financing solutions like revenue-based financing. apple+4
Her professional background includes significant experience in agency-side communications, having worked with notable clients such as Changi Airport, Hewlett-Packard, Lenovo, and Symantec during her time at Ogilvy, Text 100 (now Archetype), Hive Consulting, and GOODSTUPH Private Limited. matchmaker+1

Work

Projects

Writing

Why I Left Marketing to Build Systems That Scale

January 1, 2025

A blog post detailing her transition from marketing leadership in early-stage startups to focusing on building sustainable systems for business growth, arguing that marketing often fails without strong operational foundations.

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The CMO conundrum in evolving marketing leadership

October 1, 2024

An article discussing the changing role of the Chief Marketing Officer, emphasizing the shift towards strategic planning, data analysis, and cross-functional collaboration, citing her role at Choco Up as an example.

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An Interview with Niki Torres, Head of Growth Marketing at Choco Up

March 1, 2024

An interview where Niki Torres shares her experiences in the tech industry, her inspiration from Choco Up's mission to provide innovative financing (RBF) to female founders, and advice for aspiring professionals.

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The 3 early-stage growth lessons I learned after a year in healthcare

May 1, 2022

A Medium article sharing insights from her experience as Head of Growth at NOVI Health, highlighting the unique challenges and strategies for growth in the healthcare industry, such as content marketing's importance and limitations of paid channels and patient referrals due to regulations and stigma.

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Hobbies

Passionate about reading, especially books like 'The Joy of x' and 'Ego is The Enemy'. nownownow+1

Engages in lifelong learning and personal growth, thriving in environments with opposing forces that foster development. nownownow