Greg Cooke

Greg Cooke co-founded Petl Pay, a payments and invoicing platform that orchestrates invoicing, settlement, and payouts across human contributors and autonomous agents, collapsing time tracking, billing and payments into a single project-based workflow. Petl Pay combines stablecoin rails, open banking, virtual accounts and regulated bank infrastructure to enable fast, compliant domestic and cross-border settlement, and is backed by Baobab Network, Jobtech Alliance and the VISA Fintech Accelerator. linkedin

Greg Cooke is a South African entrepreneur based in the UK, who co-founded Rafiki, a startup focused on streamlining cross-border subcontracting and payments in Africa's freelance economy. His work involves developing software that utilizes stablecoin rails and multi-party invoicing to simplify complex financial workflows for agencies, independents, and small businesses, addressing the challenges of slow and costly traditional payment systems. africatechsummit+3

With a strong background in growth marketing and performance across various startups, Greg brings a deep understanding of scaling businesses from pre-seed to Series A. His experience includes leading teams in design, development, and content marketing in both South Africa and the UK, demonstrating expertise in driving product and market growth. africatechsummit+1

Greg is a proponent of fractional collaboration, believing it to be key to collective value creation rather than solely cost-cutting. He envisions a future workforce that is decentralized, agile, and collaborative, advocating for improved financial services and security for independents and micro-agencies in Africa's freelance economy. retailbankingafrica+2

Educated at the University of Cape Town, Greg holds a Postgraduate Degree in Business Management, alongside Bachelor of Arts degrees in Psychology and Economic History. This academic foundation complements his practical entrepreneurial and marketing experience. peerlist