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William Tjernlund

William Tjernlund

Amazon Expert & E-commerce Consultant

Austin, Texas
Joined January 2025

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Summary

William Tjernlund is a highly experienced Amazon and e-commerce expert, who began his journey selling products sourced from Alibaba on eBay and Craigslist during his college years. His deep understanding of online marketplaces enabled him to successfully transition his family's traditional B2B manufacturing business into the B2C e-commerce space via Amazon, laying the groundwork for his future endeavors. williamtjernlund+2
As the CMO and co-founder of Goat Consulting, William leads a full-service Amazon management and consulting firm. He specializes in helping brands and manufacturers optimize their Amazon presence, manage accounts, and significantly increase sales, often working with publicly traded companies. williamtjernlund+2
William is a recognized authority in the Amazon FBA and e-commerce space, known for his ability to systemize the entire process from product sourcing to marketing. He shares his expertise through speaking engagements at conferences globally and hosts his own podcast, 'Nano Cap Podcast,' demonstrating his thought leadership and commitment to educating others in the industry. clarity+2

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