Mohaned Lafi
Chief Executive MENA at Four Agency
Summary
Regional leader focused on scaling Four’s presence across MENA, overseeing operations from Riyadh, Abu Dhabi and Dubai and driving growth in priority markets. four+1
Proven expertise in corporate and B2B communications, having built Four's corporate/business offering in the UAE and helped expand the agency’s Saudi client portfolio. theprpost+1
Active in sector work around aviation, events and future industries — involved in major events and client work such as Dubai Airshow, MEBAA Show and Money20/20 Middle East communications. four+2
Career progression from graduate trainee to executive leadership, recognised in industry features and awards (e.g., Campaign Middle East profile and MEPRA recognition). campaignme+1
Contributes thought leadership through authored industry commentary and speaking engagements on trends affecting the Gulf’s industries and audiences. four+1