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Dana Krook

Dana Krook

Writer, editor and B2B content leader

Toronto, Canada
floatfinancial+2
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Summary

B2B content and communications leader with hands-on experience in high-growth tech and fintech — Dana has led content programs and served as a media and communications lead at companies including Float and Auvik, focusing on building thought leadership, product and financial communications, and content that supports growth-stage SaaS businesses. floatfinancial+2
Published freelance writer and journalist across consumer and trade publications — she maintains a personal portfolio of freelance work and has bylines and feature pieces in outlets such as The Globe and Mail, Faze, The Art Of and industry blogs, demonstrating a range from personal essays to practical how‑to and thought leadership pieces. danakrook+2
Experience writing about customer experience, AI and chatbots — while at Ada Support and in contributor pieces, she has explored practical applications of chatbots and AI for CX, explaining benefits, implementation considerations and business outcomes. medium+1
Media-facing communications practitioner — in her role at Float she functions as a media contact on major press announcements and helps shape external narratives around company funding, product launches and industry reports. businesswire+1

Work

Projects

Writing

Canada's Crossroads: Why Now is the Moment to Move from Defensive to Intentional Growth

January 1, 2026

A Float blog/report-style post analyzing Canadian business trends and arguing for strategic, intentional growth, authored on Float's platform and tied to the company's State of Canadian Business reporting.

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What I've Learned from Opening My Own Restaurant

December 1, 2019

Advice and lessons from restaurateurs about organization, cost management, staffing, consistency, teamwork and customer service, written for TouchBistro's audience of restaurant operators.

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6 Ways Chatbots Boost Customer Experience to the Next Level

March 1, 2018

Explains how chatbots improve customer experience across use cases (customer support, marketing, sales, HR, healthcare), including examples and implementation considerations.

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I wished for silence but now I miss my little brother’s incessant babbling

December 1, 2014

A personal essay reflecting on the author's childhood and her brother's developmental disorder, originally published as a personal piece in The Globe and Mail.

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Hobbies

Enjoys running and cupcakes; mentions homemade hot sauce and maple syrup among favourite foods. nitter+1