Matthew LaCrosse
Founder & Growth Engineer focused on AI, product, and community
Oceanside, California
San Diego, California
Summary
Founder and builder focused on turning expertise into demand through product-led content and community: Matthew is the founder of Just Badge and ELITE.community and operates MattLaCrosse.com as a hub for experiments, community building, and product work. justbadge+2
Hands-on growth engineer and product leader who emphasizes rapid experimentation and MVP hacking: his site highlights expertise in MVP development, tech stack development, and product/growth leadership dating back to 2010. mattlacrosse+1
Strong focus on AI experimentation and R&D: Matthew reports extensive time and budget spent testing AI tools and building AI micro-apps to automate business workflows and drive innovation within his products. mattlacrosse+1
Public-facing operator who publishes and mentors: he maintains a public website, publishes on JustBadge and DEV, is active on Twitter/GitHub, and has served as a mentor and member of industry circles. mattlacrosse+3
Work
Education
Projects
Writing
JustBadge Blog — Authority Builds Pipeline (series)
Articles and playbooks on turning founder-led expertise into demand, authority-driven pipeline strategies, and AI governance topics.
Dev.to posts by CarpMadMan
Technical and product-related posts published on the DEV Community profile.