Yash Parashar

Founder focused on preserving and modernising traditional recipes: Parashar co-founded Mama Nourish to convert time‑tested grandmother recipes into convenient, clean‑label LadduBars, positioning the brand around authenticity, kitchen ingredients and heritage storytelling. foodnbeveragesprocessing+1

Early-stage D2C operator with multi-channel distribution traction: Under his leadership Mama Nourish scaled distribution quickly across online marketplaces, corporate pantries, vending at airports, and select retail (Nature's Basket), selling ~100k units in early market months and securing a Shark Tank investment. snackfax+2

Background in automotive product and strategy roles at Tata Motors: Prior to founding Mama Nourish, he held multiple program, product development and strategy positions at Tata Motors (including EA to an Executive Director and DGM roles), giving him experience in large‑scale program management and corporate strategy. saleshandy

Product and sustainability positioning anchored in clean‑label claims and certified manufacturing: Mama Nourish emphasizes natural kitchen ingredients, no preservatives or refined sugar, production in FSSAI/USFDA/BRC‑standard facilities, and messaging about lower carbon footprint relative to processed alternatives. foodnbeveragesprocessing+1