
Vidyasagar Avvaru
Product & Strategy; Demand Generation leader
Network
4.8K connectionsSummary
Work
Education
Writing
What to Look for in a Marketing Automation Platform?
June 1, 2020An article advising on selection criteria for marketing automation platforms, covering segmentation, simplicity, lead scoring, intent signals, reporting, and integrated social marketing.
From Campaigns to AI Agents: What 17 Years in Marketing Has Taught Me
A long-form piece reflecting on the evolution of marketing from execution and automation to an AI-native era, discussing hybrid human-AI teams, channel shifts, and the changing role of marketing leadership.
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