Sharad Harjai

I’ve spent the last 12+ years building and scaling consumer tech businesses where growth was never a straight line. As a founding member at Grofers/Blinkit, I saw what 0-to-1 chaos looks like up close: new cities, new habits, new categories, and the constant pressure to make customers try something they had never done before. At PharmEasy, I worked on scaling trust in a category where convenience alone was not enough. At Delivery Hero, I got to see consumer growth at global scale: 70 countries, 9 brands, different cultures, different behaviors, and the same hard question everywhere: Why do customers choose you, come back to you, and eventually trust you? That question has shaped most of my work. Growth, for me, is not just acquisition. It is positioning, pricing, product experience, retention, category creation, and a lot of uncomfortable trade-offs. I enjoy working on messy consumer problems, the kind where the answer is rarely inside one dashboard, one campaign, or one growth hack. Always happy to connect with founders, operators, and teams building ambitious consumer businesses.