Preeti Phalke
Radio programming leader and digital audio strategist
PreetiPhalke
Dubai, United Arab Emirates
Joined February 2026
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2.3K connectionsSummary
Radio programming leader and innovator: Preeti has led programming for Radio Mirchi in the UAE, developing playlists, shows and audience engagement strategies and experimenting with new formats such as an AI presenter to keep radio relevant in a digital age. adgully+2
Digital audio strategist: She focuses on the future of audio — podcasts, apps and AI-driven personalization — and has produced strategic materials and presentations about digital audio transformation for radio networks. prezi+1
Experienced content creator and storyteller: With a long background in radio, writing for television and comedy, and roles across content, creative direction and production, she emphasizes storytelling as central to her work. boldjourney+1
Audience-first programming for South Asian expats: Her programming approach for Mirchi UAE emphasizes Bollywood-centric content, a youthful brand voice and hyperlocal relevance to connect with South Asian expatriate communities in the UAE. onearabia+1