Jyotsna Krishnan

Investor and practitioner focused on underserved customers: Jyotsna has spent two decades building Elevar's investing practice in India, focusing on entrepreneurs that serve underserved or 'Entrepreneurial Households' across sectors such as agri, MSME services, education and healthcare. She combines field immersion with investment decision‑making and has helped codify the 'Elevar Method'—a customer‑centric, operationally oriented approach to early growth equity. elevarequity+1

Operator-entrepreneur who scales platforms and products: As CEO and co‑founder of EPIC World, Jyotsna is translating Elevar's investment learnings into a dedicated platform (EPIC) to build and scale companies that serve Entrepreneurial Households; initiatives include the EHI Index and EPIC Intelligence data products to surface market opportunities and distribution insights. epicworld+1

Background in banking and learning & development informs investor perspective: Before joining Elevar in 2011, Jyotsna spent ~8 years at HSBC across wealth management, learning & development, strategy and distribution—experience that contributes to her strengths in business finance, analytics, and building scalable operational systems for portfolio companies. elevarequity+1

Public thinker and communicator on customer‑led investing: Jyotsna publishes thought pieces and participates in industry events (Elevar Scribbles posts, podcasts and conference speaker bios), positioning her as an active voice on why customer sentiment should guide durable business design in emerging markets. elevarequity+1