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Mike Scafidi

Mike Scafidi

EVP, Chief Digital & Growth Officer | MarTech, Media, & Consumer Data Strategy

MikeScafidi
New York, NY
Joined June 2025

Network

2.8K connections
🛍️
CPG Senior Marketing & Brand Leaders
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PepsiCo Senior Marketing & Commercial Leaders
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Startup Founders & Strategic Advisors
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Enterprise Technology & Digital Leaders
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Chief Marketing Officers (CMOs)
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PepsiCo Digital
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AI & Data Strategy Leaders

Summary

Mike Scafidi is a highly experienced digital marketing and technology leader with over 25 years in the field. He has a proven track record of driving organizational transformations, integrating marketing, data, and technology, and leading brand and agency roles at major corporations like PepsiCo and Publicis (Digitas). His expertise spans MarTech, AdTech, consumer data strategy, and scaling revenue. gr0wthdr1vers+3
Currently, Mike is dedicated to leveraging his extensive commercial background for social impact. As a Partner at GR0WTH DR1VERS, he focuses on modernizing marketing strategies to accelerate adoption of digital fundraising, data maturity, and paid media for nonprofit organizations. He facilitates data and technology transformation to increase adoption, insights, and activation across a broad ecosystem, driving innovation and collaboration. gr0wthdr1vers+1
As a Founding Ambassador at OpenWater Group, he helps build a curated, members-only professional community of accomplished leaders with decades of experience, connecting members to create new economic opportunities, partnerships, and collaborative ventures. openwater
His strategic leadership extends to corporate governance, as evidenced by his role as a Board Member at Saga Communications, where he contributes to the Finance & Audit Committee and the Cybersecurity Subcommittee, applying his deep understanding of digital transformation and business growth to guide public companies. sagacom
Mike's academic background includes a Bachelor of Science in Geology and Biology from the University of Rochester, demonstrating a diverse intellectual foundation that he has applied to his technology-focused career, growing with the industry for decades. rocketreach+1
He is a thoughtful communicator and thought leader, sharing insights on marketing technology, adtech, and data strategy, as well as digital transformation, primarily through podcasts and other channels rather than social media. nitter+1

Work

Education

Hobbies

Loves gadgets. nitter

Family time and activities.

Has a pet dog.

Interested in home automation.

Enjoys vibe coding projects.

Notes

TVTony Verdesaid they've seen
MSMike Scafidi
drive meaningful innovation or transformation within fintech organizations.

Feb 6, 2026