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Kenneth Simon

Kenneth Simon

Fractional CMO and growth marketer for small and mid-size B2B

KenSimon
Scotch Plains, New Jersey
Joined April 2025

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Summary

Seasoned marketing leader and fractional CMO focused on small and mid-sized B2B (especially financial services and insurtech). Kenneth runs KBS Marketing & Associates, advising clients on paid media, email/CRM, SEO/SEM, market research and GTM execution; multiple client case studies (Safe, Pathpoint, Asset Based Lending) are called out on his consultancy profile. about+2
Insurance-industry content & digital-video experience: as CMO of World Risk and Insurance News (WRIN.tv) he led video and content strategy for the global insurance audience and produced/published WRIN.tv video segments and series. 24-7pressrelease+1
Board and nonprofit involvement: serves as a board member for SuperTech FT (a STEM/education nonprofit); the organization's team page and nonprofit filings list him as a board director and show 2023 compensation in the 990 summary. supertechft+1
Experienced insurance-marketing background with long corporate tenure: prior roles include senior marketing and planning positions at Zurich North America, Continental Insurance, Affinity Federal Credit Union, Microsoft and The Peak Organization — reflecting deep domain knowledge of insurance and financial-services marketing and CRM/e‑commerce implementations. pangea+2

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Produces and publishes industry video content (WRIN.tv / YouTube). youtube