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Maureen West

Maureen West

Product marketing leader specializing in GTM and launches

IamMaureenWest
Indianapolis, Indiana, United States
Joined August 2025
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Summary

Seasoned product-marketing and GTM practitioner who specializes in launches and commercialization — Maureen repeatedly emphasizes launch as a strategic, cross-functional exercise (not just an announcement). Her writing and talks focus on aligning product, sales, marketing, and CX to prepare markets and enable sellers for launch success. medium+2
Active thought leader and content creator in the product-marketing community — she authors Medium pieces and contributes to Product Marketing Alliance, and appears on podcasts and webinar panels to share tactical GTM advice and competitive-intel guidance. medium+2
Marketing leader at Brillion with external-facing responsibilities — listed as Brillion VP of Marketing and as a press contact on company press releases related to product capability and compliance (e.g., SOC 2), indicating responsibility for corporate communications and market positioning. businesswire+1

Work

Writing

Broken from the Top to Bottom, Inside and Out

July 1, 2025

An opinion piece about structural and cultural problems in tech organizations and recommendations for more distributed, people‑centric decision‑making models.

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4 steps for building a competitive intelligence program

April 1, 2024

A tactical guide outlining steps to create a strategic competitive intelligence program for product marketers.

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3 Things Every Product Marketer Should Know

January 1, 2024

Practical advice on the three foundational areas product marketers must master (product, audience, business) and how to apply them to messaging, launch planning, and customer insight.

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