Emiliano De Matteis

Mobile web, UX and CRO practitioner with deep Big Tech client experience — Emiliano spent multiple years at Google focusing on mobile web performance, UX and conversion rate optimization for major enterprise clients (including work referenced in an EssilorLuxottica case study). He combines technical understanding (Core Web Vitals, PWAs) with business KPIs to increase revenue. thinkwithgoogle+2

Data, measurement and privacy lead — he ran data & measurement responsibilities at Google during a period of heightened regulatory change, advising clients on privacy‑safe measurement approaches and product adoption across GDPR/DMA contexts. youtube+1

Founder and entrepreneur — Emiliano co‑founded KAWAII Agency (2024) to serve brands on TikTok social commerce, bringing together his Big Tech experience and entrepreneurial track record (including Waid Sunglasses). kawaiiagency+1

Coach and mentor — trained at Erickson Coaching International, he delivers business and career coaching and runs coaching trainings and mentoring sessions for professionals looking to grow their careers in tech and business. emilianodematteis+1

Cross‑disciplinary background — Emiliano's career spans social media strategy, media planning, product/app promotion, UX and measurement across Microsoft, Universal McCann, Twitter and Google, giving him a blend of business, product and technical perspectives when advising clients. youtube+1