
Darshil Dipen Shethia
Business Intelligence & Data Analyst
Darshil
Dubai
Joined October 2025
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Summary
Business Intelligence & Data Analyst with international experience supporting founders and organisations across the UK, Europe, and India. Hands-on experience building SQL/Python data systems, automating reporting pipelines, and translating complex datasets into actionable insight. linkedin+1
Data-driven marketing and analytics specialist experienced in SEM, SEO auditing, CRM systems, Google Analytics, A/B testing, and applying NLP to social data; adept at turning marketing data into actionable insights to improve engagement and conversion metrics. linkedin+1
Blend of operations and business-intelligence interest: combines hands-on operations experience with BI and analytics skills — Power BI, SQL, Python — indicating practical operational knowledge alongside data-driven decision capabilities. linkedin
Certifications and projects: pursuing IBM Data Science and Microsoft Power BI professional certificates, with completed coursework in Python, SQL, and data visualization; maintains a GitHub project demonstrating exploratory data analysis and visualization work. github+1
Experienced in marketing analytics and operations, focusing on leveraging data to optimize campaigns and inform strategic decisions. linkedin+1
Skilled in advanced data science and machine learning techniques, including logistic regression, SVM, decision trees, random forests, gradient boosting, clustering, and hyperparameter tuning, with expertise in Python, SQL, and data visualization tools such as Matplotlib, Seaborn, Plotly, and Dash. github
Proficient with business intelligence tools including Microsoft Power BI, data modeling, ETL, KPI design, and marketing analytics, with hands-on experience in Google Analytics, CRM tools (Salesforce, Apollo), and A/B testing. linkedin
Work
Education
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Hobbies
National-level competitive swimmer (2012–2019); regional champion, Gujarat, India.
Academic Representative, University of Sheffield (2020–2023).
Notes Taker (Disability Support), Lund University (2021–2022).
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