Chris Perkins

Open‑talent / Partner‑Collective builder: Chris has repositioned Model B around an 'Open Talent' model (the Partner Collective), creating a platform and contractual framework to rapidly assemble vetted specialist teams for client programs—reducing overhead while improving speed and fit. modelb+1

Agency leadership and transformation: Across leadership roles at Bernstein‑Rein, StrawberryFrog, Blitz and senior positions at legacy agencies (Arnold, Ogilvy, Publicis & Hal Riney), Chris has run agency operations, new business and transformation efforts—bringing brand and operational discipline to various agency models. lbbonline+2

Digital experimentation & CX expertise: While at Evolv AI he led expert services and experimentation efforts—helping companies build UX experimentation programs and AI-driven optimization across digital channels. youtube+1

Tourism and large‑scale brand launches: As the inaugural CMO for Brand USA (the Corporation for Travel Promotion), Chris helped stand up the organization's global marketing function and assemble agency partners to launch an extensive inbound‑tourism campaign. thebrandusa+1

Board and advisory experience: Beyond agency leadership, Chris has held board and advisory roles (Model B board member, advisory posts noted in public profiles), combining practitioner experience with governance and mentorship. canvasrebel+1