Alvin Bowles

Discusses how autoplay videos with pre-roll ads drastically improve billable, viewable video impressions, while also cautioning against the risk of "video ad blindness" if not integrated seamlessly into user experience.

Explores the challenges of viewability in in-app mobile video advertising, including technology, tracking, and lack of standardization, and suggests how to gauge success in the absence of common standards.

Provides methods for brands and agencies to effectively utilize mobile video in multiscreen campaigns to maximize return on investment, emphasizing its capacity for visual engagement.

Analyzes the competitive landscape of short-form and long-form video content, including traditional media, new entrants like Amazon and Netflix, and digital-first brands, and discusses the importance of native content for publishers.

Examines the need for brands and agencies to evolve their approach to cross-screen video advertising with diversified, targeted, measurable, and adaptable strategies, incorporating desktop, tablet, and mobile platforms.

Discusses the disparity between TV and digital video spending and argues that standardizing verification and viewability for digital video is crucial to bridging this gap.