Vanja Lakic
PR and media relations lead; former journalist and athlete
New York, New York
Summary
Former journalist who transitioned into PR and communications: Vanja trained in journalism (Columbia University Graduate School of Journalism) and worked as a reporter and multimedia editor before moving into agency and corporate communications roles. about+2
Media relations and thought leadership specialist for financial and technology clients: At Cognito she authored insights, co-hosted the Cogcast podcast, and served as a media contact on client press engagements; later listed as AI Media Relations Lead at BCG. cognitomedia+2
Engaged in sports advocacy and athletics: Vanja has an athlete/stories persona and has moderated and participated in panels related to girls and women in sport, reflecting an ongoing connection to athletics alongside her communications career. nitter+2
Active online presence and contributor to industry conversations: Vanja maintains a personal profile and is active on social media, publishes or contributes to industry outlets (Cognito, REDEF) and is listed as media contact on client press materials. about+2
Work
Education
Projects
Writing
A Monthly Podcast on the Evolving Media Landscape
April 1, 2023Article and podcast episode introducing Cogcast and discussing media trends, the changing role of journalism, and PR perspectives; Vanja appears as co-host and contributor.
REDEF author archive (contributions)
Archive page listing Vanja Lakic's curated items and contributions to REDEF.