Sourabh Kumar

Founder and product-focused entrepreneur in kids’ content: he created PunToon Kids to build original Indian children’s IP (characters Gattu and Chinki), producing multi‑language animated stories and expanding the brand into merchandise and apps. et-edge+2

Creator-economy platform builder: as founder of VidUnit he has positioned the company as an influencer-first platform that connects thousands of creators across multiple Indian languages with brands and publishers, and is expanding into digital IP and long-format content. mediabrief+2

YouTube and platform-optimization practitioner: he applies platform-level strategies (tentpole programming, creator profiling, language localisation and YouTube optimisation) to pick topics, customise regional content and monetise channels while diversifying revenue beyond ad CPMs. animationxpress+1

Experienced content acquisition and operations leader: prior senior roles at Alibaba and B4U gave him experience in content strategy, acquisition deals and digital operations before founding his own ventures. indiantelevision+1