Francis Rodino
Founder & AI-enabled CMO; author; growth and automation strategist
London, England
Summary
Founder and AI-driven marketing leader focused on helping trades and service SMEs scale by automating lead capture, follow-up and sales processes. leadhero+2
Author and methodology creator who codified the RED Method into the book Leads Machine to teach a repeatable, nine-step system for predictable lead generation and scaling. leadsmachinebook+2
Experienced digital leader with a two-decade background running high-profile digital campaigns and growth initiatives for global brands and major media properties. leadhero+2
Creative musician and public speaker who balances commercial work with artistic projects and community-facing events for trades businesses. caiyo+1
Work
Projects
Writing
Leads Machine: The Nine-Step System to Generate Consistent, Predictable Sales and Scale Your Service Business
January 1, 2025Book introducing the RED Method (Roadmap, Engine, Drive) and a nine-step system for predictable lead generation and scaling service businesses through automation and marketing systems.
The Power of Follow-Ups: Why Most Businesses Leave Money on the Table
June 1, 2022Lead Hero AI blog post explaining the importance of structured, consistent follow-up processes and automation to improve conversion rates and capture sales that are commonly lost through poor follow-up.
Articles and features (Startups Magazine / Entrepreneur / ITN Business)
Various long-form articles and interviews on topics including sales automation, scaling with systems, and AI-driven marketing for SMEs; includes an ITN Business interview on scaling success through smart systems.