Aileen Cahill

Aileen Cahill is an accomplished executive with over 25 years of experience in marketing, digital transformation, and growth strategy, spanning roles from Fortune 500 companies to startups. She excels in integrating traditional marketing with new media to design seamless customer experiences and build brands, leveraging her expertise in AI and disruptive technologies to drive business value. necg+2

She is a pioneer in Customer Relationship Management (CRM) and omnichannel marketing, balancing innovation with pragmatic implementation. Her deep analytical insights, coupled with operating experience, allow her to transform marketing research into cross-functional strategic initiatives that deliver measurable business results. necg

Aileen is a recognized thought leader and author, having written "Internet Marketing: Building Advantage in a Networked Economy." Her work on quantifying the monetary value of social sharing, "Return on Sharing," has been featured by major media outlets like CNBC. necg

Her academic background in Applied Behavioral Analytics (Psychology) combined with a Six Sigma greenbelt informs her approach to fast-cycle marketing, continuous improvement, and the measurement of marketing Return on Investment. necg

She has held significant leadership positions including CMO roles at Ryte, IDEXX Laboratories, and American Homeowners Association, as well as VP roles at BrandHack.AI and McCann Health. Her experience also includes advisory roles at Kairos Growth Advisors and the New England Consulting Group. rocketreach+2