Jason Lotkowictz
Head of Sales, Life Sciences specializing in digital healthcare advertising
New York, New York
Summary
Experienced sales leader in healthcare digital advertising: Jason has held progressive sales and partnership leadership roles across healthcare and consumer-adjacent companies, and currently leads life-sciences sales at Kargo where he focuses on creative ad formats, publisher supply, and healthcare-specific data targeting. hlth+2
Industry-facing content creator and commentator: He contributes written pieces and commentary on pharmaceutical and healthcare marketing topics (patient engagement, digital strategies, point-of-care marketing) in outlets and company blogs, positioning himself as a thought leader in DTC and life-sciences marketing. pharmavoice+2
Public speaker and industry event participant on privacy and targeting: He has moderated and spoken on panels about healthcare data, targeting strategies, and privacy (including cookieless targeting), reflecting a focus on practical execution of data-driven healthcare campaigns. hlth+1
Personal life and community involvement: Public profiles and announcements note family ties and community activity (including participation in local runs), indicating an active personal life alongside his professional career. nitter+2
Work
Education
Projects
Writing
20 Years in the Making: Reflections and Predictions
November 1, 2021Contribution to a PharmaVOICE collection of industry thought leaders reflecting on two decades of change in life sciences and offering predictions and strategic perspectives.
DTC Perspectives: sponsored piece on patient engagement and social polling (The Tylt)
September 1, 2019Article discussing interactive, vote-based social polling as a method for patient engagement and insights in pharmaceutical marketing, and guidance for activating such campaigns.
Kargo blog contributions (various posts)
Multiple blog posts on healthcare advertising topics such as programmatic and endemic strategies and conference takeaways.