Marla Rosner

Discusses co-employment liability risks related to franchisor-provided training, tactics to mitigate risk (e.g., training franchisee trainers, role clarification), and examples of client training programs and eLearning implementation.

Explains the components of effective coaching by franchise managers, recommended training methods (including classroom practice, role play, and on-the-job follow-up), and how corporate culture supports or undermines training outcomes.

Covers best practices for franchise training program design, emphasizing interactive methods, 'teach back' for trainers, and structuring initial franchisee training to improve retention and operational consistency.

Explores the central role of clear, user-friendly operations manuals in supporting domestic and international franchise expansion, including localization, translation, and best practices for making manuals useful training resources.