
Ami Shah
Co-Founder & CEO at Peekapak, K12 social-emotional learning expert
Toronto, Ontario, Canada
Joined April 2025
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Summary
Ami Shah is a dedicated entrepreneur and leader in K12 education, specifically focused on social-emotional learning (SEL). She co-founded Peekapak, an award-winning platform that provides stories, evidence-based lessons, and game-based learning to teach essential skills like self-regulation, empathy, and teamwork to elementary and middle school students globally. Her work has significantly impacted nearly a million students and educators worldwide. peekapak+3
Ami's background blends strong business acumen with a passion for social impact and education. She gained foundational marketing expertise at Procter & Gamble and experience in management consulting at The Boston Consulting Group. Her entrepreneurial journey is further bolstered by her MBA from INSEAD and her participation in Y Combinator's Imagine K12 program for Peekapak. peekapak+4
With experience as an Elementary School ESL Teacher and a marketing and strategy consultant for social enterprises, NGOs, and tech startups, Ami has a hands-on understanding of both educational environments and impactful business development. This diverse experience has enabled her to build a platform that effectively addresses critical needs in youth well-being and mental health. peekapak+2
Work
Education
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