Thomas Waites
Fractional CRO and advisor helping startups scale revenue
Summary
Startup revenue builder and fractional CRO who builds revenue organisations from the ground up and scales go-to-market teams. twsales+1
Advisor and mentor in the Canadian startup ecosystem, serving as Expert-in-Residence at incubators and volunteering with mentorship programs. twsales+1
Sales practitioner and public-facing thought leader who creates practical sales content, hosts/writes articles and appears on podcasts to teach founder-led and team sales approaches. twsales+2
Academic foundation in economics with a Laurier undergraduate degree and a Queen's MA, including a master's-level research paper on foreign direct investment in real estate. laurieralumni+1
Work
Education
Projects
Writing
Why Everything You Know About Sales Is Wrong
May 1, 2026An article/podcast episode and long-form blog content challenging conventional sales wisdom and presenting frameworks for building revenue at high-growth startups.
The Determinants of Foreign Direct Investment in Real Estate
January 1, 2014Master's-level student paper examining factors influencing foreign direct investment in real estate markets.
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