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Karan Peri

Karan Peri

Product leader and builder focused on retentive products

London, England, United Kingdom
rocketreach
Joined January 2025
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Summary

Karan Peri is an accomplished product leader with over 15 years of experience across major technology companies like Amazon, Microsoft, Twitter, Coinbase, and Flipkart. He excels at building and scaling consumer internet products from 0-1, leveraging deep understanding of user behavior, research, and analytics to deliver innovative, effective, and margin-enhancing solutions. weekday+2
He is a pioneer in progressive web apps, notably leading the development of Flipkart Lite, which was recognized as the world's first large-scale Progressive Web App. His expertise extends to reimagining digital experiences on mobile and desktop web, demonstrating a capability to challenge industry assumptions and achieve significant improvements in conversion rates. weekday+2
Karan possesses a strong technical background in computer science and product management, with specific experience in machine learning-based content classification for live sports at Microsoft and developing user experiences for large-screen devices at Amazon Prime Video. His skills also encompass business process improvement, competitive analysis, and strategic business development. weekday+2
Currently, Karan Peri is an advisor at Antler and held a VP of Product role at Nansen, focusing on product strategy and the development of 0-1 products within the web3/blockchain space. He is known for advocating a prototype-driven approach to product development, emphasizing showing rather than telling, and fostering environments where small teams can quickly prove concepts. thenetwork+2
He is an active contributor to the product management community, sharing insights through articles on Medium and participating in discussions on platforms like The Product Folks and Quora. His writings often delve into product strategy, prioritizing problems, and building habit-forming products. medium+2

Work

Education

Writing

When Words Fail, Build a Prototype

July 1, 2025

An interview and summary of key takeaways on product leadership, emphasizing prototyping over presentations, building trust, integrating marketing, and focusing on outcomes in product development. It also covers insights into pioneering progressive web apps and reimagining digital experiences.

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Periscope: Twitter’s Maximum Viable Product

April 1, 2015

An article discussing Twitter's strategic acquisition and rapid integration of Periscope, highlighting it as an example of a 'Maximum Viable Product' approach.

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Building Habit Forming Products

An AMA (Ask Me Anything) session recap where Karan Peri shares secrets on building innovative, effective, and margin-enhancing products, focusing on prioritizing problems, key metrics for startups, and stakeholder management.

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