Lyly Wu
Co‑founder of Flotte — sustainable, recycled-material rainwear brand
Paris, France
Summary
Founder focused on sustainable product design: Lyly co-founded Flotte to produce colorful, modular rainwear using recycled plastic (bottles) and certified recycled fabrics; the brand reports revalorizing over 1,650,000 bottles into outerwear since inception. flotte+1
Committed to partial relocalization: she has pursued a strategy to bring part of Flotte's production to France (including the 'Bonne Nouvelle' raincoat) with concrete targets for increasing European/French-made volumes over coming years. marques-de-france+1
Entrepreneurial media presence and partnerships: Lyly has amplified Flotte’s growth through media appearances (TV, podcasts, BFM Business), participation in 'Qui veut être mon associé ?', and a strategic collaboration with Sophie Mechaly (Paul & Joe) after the show's investment. audiomeans+2
Design & accessibility: under Lyly’s leadership Flotte emphasizes joyful, colorful, and modular products (e.g., convertible coats) positioned to be more accessible in price than some incumbents while retaining eco-responsible credentials. challenges+1