Steven Sashen
Entrepreneur, athlete, teacher, and co-founder of Xero Shoes
Boulder, Colorado
Summary
Steven Sashen is a serial entrepreneur with a diverse background, having founded Cinovation, Inc. for screenwriting software and co-founded Xero Shoes, a successful barefoot-inspired footwear company. His entrepreneurial journey is marked by innovation and a willingness to build businesses from the ground up, often identifying and addressing needs in niche markets. sashen+3
A passionate advocate for natural movement and minimalist footwear, Steven's personal experience overcoming running injuries through barefoot running inspired the creation of Xero Shoes. He is a prominent figure in the barefoot movement, emphasizing the importance of natural foot mechanics for comfort and performance. xeroshoes+3
Beyond his business ventures, Steven is an accomplished athlete, holding the title of Masters All-American sprinter. He returned to competitive sprinting in his mid-40s and actively participates in various short-distance races, demonstrating his dedication to physical fitness and a healthy, active lifestyle. sashen+2
Steven's past roles include a professional stand-up comic, cognitive psychology researcher, and a co-host of the Emmy-award-winning TV show 'Disk Doctors'. This diverse background highlights his multifaceted talents in communication, research, and entertainment, contributing to his unique approach to business and marketing. xeroshoes+3