Jason Schklar

Jason Schklar is a distinguished leader in User Experience (UX) and User Research (UR) within the game development industry, boasting over two decades of experience. He co-founded UX is Fine!, a full-service consultancy that provides strategic UX, UI, and visual identity services to major game developers and publishers globally. His expertise lies in translating complex research findings into actionable design improvements and fostering efficient development cycles for successful game titles. uxisfine+3

Schklar's career spans influential roles at prominent technology and entertainment companies, including Director of User Experience at The Walt Disney Company and Zynga, and key positions at Microsoft Game Studios, Big Huge Games, and Amazon.com. This diverse background has equipped him with a deep understanding of UX challenges across various platforms and business models, from enterprise software to AAA games. gamesuserresearch+2

With a strong academic foundation in social psychology and legal decision-making, Jason applies rigorous scientific and research methods to inform UX strategies. He champions data-driven decision-making and emphasizes the importance of rapid iteration in game development, guiding teams to integrate user feedback effectively to mitigate risks and enhance player experiences. gamesuserresearch

Beyond his consultancy, Jason actively contributes to the industry through advisory and mentorship roles with organizations like Google Play, Science Technology Park Belgrade, and the HCI Games Conference. He is a recognized advocate for diversity, accessibility, and inclusiveness in gaming, continuously promoting growth and knowledge sharing within the UX community. gamesuserresearch+2